Joined: 18 Oct 2018
|After releasing a collaborative low-top Dunk SB on Black Friday last year, Nike and Medicom are back at it again, gearing up to drop an SB Dunk Elite featuring a modern rendition of the colorway from their very first collaborative release in 2004. The newest iteration of the classic collab features an off-white upper that replaces the pure white upper from the original release and a high Flyknit sock collar adorned with branded orange Nike SB pull tabs. The swoosh and midsole detailing from the OG release both make a return, and co-branded Nike SB/Be@rbrick insoles with an all-over print complete the shoe’s look. The new SB Dunk Elite is set to release alongside 3 co-branded Be@rbricks (a 100%, 400% and 1000%) as well as a white/blue hat.
Nike’s Air Max 270 silhouette continues to evolve, as the newest Air Max model has been added to NIKEiD with Mercurial-inspired options. Starting in 1998, Nike introduced the world to the Mercurial line in a blue and yellow colorway that Brazilian soccer star Ronaldo debuted in honor of his home country. In years after, the Swoosh continued innovating this particular sector of Nike, making it one of the top performance lines across the brand. While the 270 is a lifestyle-engineered sneaker, it is more than capable of sporting the loud color schemes that helped give the performance-based Mercurial character.
Serving as a reminder as to who the originators of the chunky “dad shoe” movement were, the Swoosh brand is readying to release two versions of the women’s exclusive M2K Tekno silhouette. Originally being shown in a Phantom and Olive Grey color scheme with Hyper Crimson contrast, the timely offering will now come in a Black and Volt iteration as well. Black owns the most real estate on its upper, while Volt adorns two miniature Swooshes and an element on the heel, all sitting atop a white midsole unit for contrast. Official images of the second M2K Tekno are available below, and interested parties should mark their calendars for its May 19th release.
When Nike’s Flyknit technology debuted in February 2012 on the Flyknit Racer, it was nothing short of a marvel. A woven synthetic yarn that could bend and flex with your foot, providing support and comfort while cutting precious ounces off your shoes, it was a truly amazing moment in footwear material design history, and the evolution of Nike’s textile design is now continuing with the recent announcement of their new FlyPrint technology, the first 3-D printed textile upper in sneaker history. Created through a process called solid deposit modeling (or SDM for short), FlyPrint is created when a TPU filament is unwound from a coil, melted, and laid down in layers to create a supportive shoe upper. Nike’s designers are also able to translate data from their athletes like world-record holding marathon runner Eliud Kipchoge into the new textile’s geometries, create the ideal composition for the material, and fuse that material with both Flyknit and Flywire, completely eliminating the need for any glue or seams to create some of their most lightweight, supportive distance running shoes ever, 11kg lighter than the already-featherweight Zoom Vaporfly Elite.
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